It’s been slightly over 3 years since Joseph and I started Faire Collective. We’ve had our fair share of ups and downs but I am proud to say that we’re better as a team, a company and a brand. One of the key focuses we knew we had to improve on as the years went by was the online experience we wanted to provide for our customers - you. When COVID-19 hit, it was hard on all of us because our plans were disrupted and whatever momentum we had built was reset. Having said so, we saw it as an opportunity to refresh and re-introduce ourselves as a brand; to go back to the reason why we started it all in the first place.
Faire by definition means “to make” and our Kickstarter roots are a testament to our commitment to be a brand for the people - making what you want/need. Our core products started off being more focused on work and travel. With the current pandemic, we’ve seen a slight change in consumer behaviours as work from home and casual dressing becomes more of a key feature.
As a brand that’s centred on making what you want and need, this calls for a slight change in strategy. We’ll learn to adapt to a new normal together with all of you and evolve into a brand that creates products, events and collaborations across different aspects of life that extend beyond just work and travel - to be more relevant in this current climate.
For the longest time, Faire has been known as “that briefcase company” or on a more generalising note, “that company that’s so OCD” - the dream is for Faire to represent a lifestyle that’s dedicated to the importance of productivity and organisation so you’re always efficient and clear on your task whether you’re at work, on-the-go, at home, or even if you’re just chilling to a show or gaming.
This is why we will carefully navigate collaborations across different aspects of life so that we’re more than just a briefcase company, and more of a lifestyle that’s a rounded solution. Our new website is a start to this process. We’ve changed up our aesthetics so everything is clearer, and we’ve improved the user experience so it’s easier for you to learn about products as well as improving our check out processes. We’ve also added new typefaces so that you can discern the details, from the finer details. In the coming months, we’ll introduce additional functions and features to our site and the services we provide. We’ll work and speak with you guys more to make sure we are always keeping up with what you guys need.
We used to be a 9 to 5, Monday to Friday kinda brand - we want to be your 365, making sure we suit your everyday needs, no matter the occasion. That’s the first step.
Taking you through Monday to Sunday.