Brand Focus: Faire Collective 2019
I always say that Faire Collective’s offering is more than just product. We want to present it as a lifestyle of convenience and simple minimalistic forms. It dawned on me one day that anyone that had bought our products must have been looking for ways to pair them; what watch to wear, how it would go with the suits and shoes - you get the drill.
I’ve always found shopping for these items to be challenging and quite frankly, a bit of a chore. It wasn’t so much that I didn’t enjoy shopping, it was more that it was so hard to sieve through what’s out in a mall because there’s just so much to choose from asides from the stuff for the ladies. That’s when I came up with Faire Collective.
Faire Collective is what I call the first of its kind – an experiential event that seeks to display the key elements of an urban gentleman’s attire and lifestyle. With this carefully curated selection, Faire Collective 2019 showcased two concepts: Retail and Bespoke.
The idea wasn’t just to bring together a host of complementary brands to our products here at Faire, it was also to curate local brands that made sense - all these brands were probably or could probably sell to the same people as we were selling to.
For that reason, we didn’t run with 20 brands in a location - instead, we went with a very specific selection of just 8 brands:
4) Bags and Wallets
5) Customisable leather goods
7) Home Audio
8) Personal Audio
We then paired that with subtle associations to the modern gentleman: whisky, beer and hearty food.
To top it off, the brands are local, further showcasing what we have to offer as a nation. For those of you that missed out on the event, I hope the video gives you guys a better idea of what it’s like and a greater promise of what’s to come when we do it again. In summary, the idea of Faire Collective is to sell complementary products, as a collective, to make things easier for the modern male, to recognise local talent and most of all, to offer an event that’s curated with a specific selection.
Come 2020, we hope to put on a bigger and better show.
Till then, thank you for your support.