Brand Focus: #LifeisFaire
Since our Kickstarter days, we’ve been communicating with you through our newsletters. We do one once a week and I try to plan what to say a week or two before. It’s not always easy because we want to find ways to engage with you so that there’s a constant dialogue.
Joe and I were having drinks together one night, reminiscing about the early days and how active the comments board on Kickstarter was, and how much we had to engage with people from all over the world via our chat messenger - then it struck us.
While (we think) the newsletters have been as informative and eye catching as possible, they’re after all one way traffic. We don’t get to hear from you, how you’re doing with the product or what you’ll think of a new launch that we have in our minds.
It’s one thing to ask you what you want to see next, but a totally different thing to engage in constant dialogue, especially when you know it’s Joe or I speaking to you.
Don’t get me wrong - our newsletters are still a good way of sending out information when it comes to launches, campaigns, gift guides or even just basic announcements or accolades we want to celebrate with you. But building a Facebook group allows us to be closer to you on an everyday basis. It allows us to be more effective in creating products you want and need as we can share prototypes and you can comment on them so that we can reply almost instantly.
In addition to that, Faire Collective would not be here without all of your support and so we want to give all our customers slight preferential treatment to thank you - whether that’s via special discounts, exclusive access to our new launches, private sales or sneak previews to prototypes, we want to make you the priority.
But further to that, its about building a community. Faire is created to represent a lifestyle that's about achieving as much as you can with what is necessary. Whether it's your tools or equipment, gadgets or stationery, we wanna make sure you have everything you need, where you need them and when you need them.
This is why we’ve created this closed Facebook group - we’re more than just a briefcase, backpack or wallet. Faire is a lifestyle that we want you to embrace and so I look forward to seeing you over at #LifeisFaire.